What is “In this economy” term?
The phrase that most of Gen Z used nowadays to criticize social expectations. Getting married? Not in this economy. Wanna buy matching labubus with your bestfriend? Not in this economy. What an interesting yet sarcastic way to counter back those expectations, right?
According to a GoodStats survey, 75% of Gen Z allocates their salary to buy food, 63% sets aside for savings and investments, 62% uses it for self-care and helping parents, while 56% uses it for entertainment. Many people thinks Gen Z tend to prioritize self-reward and healing habits, truthfully they don’t necessarily spend all their income on both. 75% of Gen Z shows that the main problem is more on the ever-increasing cost of living, while their income can’t cover basic needs enough.
Gen Z is also generally known as the digital natives generation. They consume social media to keep up with the news, reaching trends, even influencing others. This “In this economy” phrase is a combination of those three social media needs. It’s a news that we’re living amidst the uncertain global economic situation. It’s a trend that can counter back social expectations.
But what does it do to influence others?
Gen Z grows trust in social media influencers and creators. They got disheartened by anyone who comes online ranting about anything. They learned fast through what they consume everyday, they learned smarter, and they knew what should they be fighting for in this economy.
So how does it effects Gen Zs work ethic?
They’re practical. Gen Z is a true digital natives generation, a fast-learner and goal-oriented in work ethics. This can be a positive side to see but also a disadvantage that makes them impatient. Since they grow trust and empathize a lot in social media, Gen Z also tend to prioritize their mental health, work-life balance, and flexibility in work ethics. This can also be a disadvantage. They lack commitment and low on attachment to the company.
So to every Gen Z reading this: In this economy, Gen Z knew what they should be fighting for, including their patience and commitment.
